The popularity of mobile usage shows no signs of abating – in fact, last year saw an unbelievable 3 billion users engaging with the internet through their mobiles. This number is only set to increase as time passes!
With mobile app usage skyrocketing, it’s no surprise that more and more apps are emerging each day. As a result, entrepreneurs, bloggers and other independent professionals have begun harnessing email marketing to maximize the reach of their respective applications.
Mobile technology is no longer just a trend – it’s an integral part of everyday life. People are constantly forming relationships through this platform, making it essential for companies to find efficient ways to stay connected with their customers and partners.
Email campaigns that involve apps offer the perfect solution! Not only do these campaigns keep you in touch with your contacts, but they also provide convenience and relevance – two features that every business needs! But why is email marketing so important? Despite the prevalence of social media platforms, email continues to be an incredibly effective way to get in front of your customers regularly. Not only are internet users more likely to have emails than other accounts, but the click-through rates for emails surpass those on most social sites.
Instead of relying on algorithms and chance to showcase your social media posts, you can confidently rely on email marketing. With targeted viewership guaranteed, it also offers the assurance that those subscribed have already shown interest in what you’re offering – making them ideal prospects for sales campaigns.
Email subscribers are more likely than not seeking out your content meaning they will be eager to see what else you have available!
6 Email Marketing tips for your mobile app
- Strategize and plan ahead of time
- Target with precision
- Personalization
- Use a powerful call to action
- Try and test your campaign
- Utilize data to map out post launch campaign
6 Email Marketing Tips for your Mobile App Launch
1. Strategize and Plan ahead of time
Even if you are not a novice when it comes to growing your email list, or have had experience with utilizing email marketing for mobile apps previously, any knowledge and skills acquired throughout the course of your career will come in handy as you embark on this new campaign. While we may be prone to making mistakes here and there by trying out different strategies that did not yield promising results, all experiences can still benefit us moving forward.
Regardless of your email marketing experience, it’s essential to plan carefully before launching any new campaign. Failing to do so could result in repeating the same mistakes as you did on past campaigns. Think about what worked and what didn’t work in those campaigns, and develop clear goals for your upcoming strategy while curating a unique approach that will help elevate your marketing efforts.
Also, before you can even begin devising a powerful email marketing campaign for your mobile app, the first step should be constructing a comprehensive subscriber list. Without any subscribers, how would anyone know about your product?
App development companies can use subscriptions forms to grow their user base, making them visible on the homepage as well as other sections of the website. Additionally, you could introduce a hover-over form which captures attention without being obtrusive; this would follow users down each page and encourage sign-up from engaged viewers!
Also Read 📙: What is Email Marketing
2. Targeting with precision
Image Credit- snov.io
To ensure a successful email marketing campaign in 2023, it is essential to understand how to reach the right person with every message. An all too common mistake of mobile app development companies is treating their email subscribers as one-size-fits-all, resulting in ineffective and derelict emails. This dismissive approach to email marketing can easily lead to its failure.
To make sure your email marketing campaign is successful, it’s important to segment and organize the data related to your subscribers. This includes their location, buying preferences, interests and more – in other words, all available information that can help you better target each customer individually. With this knowledge at hand, you will be able to provide customers with personalized content they’re likely interested in; thus increasing sales while strengthening customer relationships along the way!
By delivering messages tailored to each subscriber’s preferences, you will be able to more effectively pique their interest and encourage them to take advantage of your offer. This approach can help you increase conversion rates and boost engagement.
3. Personalization
Customizing your emails is a proven approach that top app development companies can use to amplify their email marketing initiatives. Instead of sending a generic email to your subscribers that begins with the monotonous “dear reader”, you can make it more personal by using their name instead. This will show them that you took the time and effort to write an individual message for each recipient, making them feel truly valued.
Email Personalization example by Alaska Airline, Image Credit- Hubspot
By addressing your emails directly to the recipient with their name, current emailing software encourages trust and belonging between you and them. Consequently, this amplifies open rates as well as engagement from readers – boosting your success rate!
Also Read 📙 : Create effective Email Marketing strategy
4. Powerful call to action
With email marketing, it’s vital that you don’t forget to end your message with a call-to-action. A CTA is the impetus needed to transform readers into customers and make sure all of those emails sent are worth something! Without this prompt, there is no point in sending dozens upon dozens of messages – be clear about what you want from them!
CTA example by EDX, Image Credit- Mailer Lite
By issuing a call to action, you can urge customers to shop with your business, sign up for newsletters, click through on links, or submit surveys. It’s the simplest way of providing direction and prompting an immediate response from them.
5. Try and test your campaign
When creating your mobile campaign, you can take it to the next level by adding complexity.
For instance, are you interested in learning more about what interests your audiences and collecting data on their habits? Or would you like to target specific groups based on their preferences or geographical location? With these tactics at play, there is potential for even greater success with your mobile initiative. If you want to get the most out of your email marketing campaigns, A/B testing is an effective way to understand who your audience is and what they respond best to.
Once you have collected data from the tests, use it for segmentation purposes so that you can tailor information specifically for each group. If either or both approaches fit with your strategy, choose an ESP (email service provider) that makes customization simple and straightforward.
Also Read 📙: Email Marketing solutions for small business
6. Utilize data to map out your post-launch plans
Crafting a successful email marketing strategy to promote your mobile application requires keen observation of data. Keep track of how many people opened their emails and the actions that followed afterwards. Analyzing such details as the time of day when users engaged with your emails is also imperative for achieving success in email campaigns.
Harnessing the data you acquire will assist in devising future emails. Say, if your open rate is higher than normal – contemplate how to sustain this email format. Perhaps A/B testing was implemented for headlines? If one headline proved more successful than another, utilize it going forward! While some user feedback will be positive, it is likely there will also be negative opinions expressed. Rather than shying away from this type of criticism, use it as an opportunity to gain insight on how you can upgrade your support services.
Invite your users to share their ideas and suggestions for improvement so that you can take advantage of the chance to refine operations and provide a higher-level experience! Cultivating positive customer relationships is paramount in any business, and providing excellent support is a great way to achieve just that. Not only will good service impress them, but it’s also over 350% more profitable than acquiring new customers!
Don’t lose sight of your loyal users while striving for growth – they are the cornerstone of success and should be treated as such.
Summary of effective Email Marketing tips for mobile apps
If you’ve had difficulty formulating a fruitful email campaign, the thought of marketing for mobile applications may seem daunting. There is no need to let campaigns stress you out; they can be an incredible way of boosting your ROI. It’s likely that regardless of the success rate, mail campaigns will perform much better than just social media strategies alone.
If you’re hesitant to relaunch your email marketing campaign, the potential rewards are well worth the risk. You and your business can gain more than just sales by forging a loyal customer base through meaningful interactions. Such engaging conversations can prove vital in distinguishing your app from others – especially when long-term customers help spread positive word of mouth about what it has to offer!
As you can ascertain, email marketing is more than just a promotional stratagem – it’s a corporate guiding principle. When launching your mobile email campaign, ensure that you have outlined specific targets, strategized appropriately and tested the efficacy of your approach before refining and optimizing further.
So, unlock a world of possibilities as you explore and bring to life your own unique marketing strategy by leveraging many innovative ways to gain subscribers and engage with consumers.
