Mobile marketing is an important form of digital marketing that focuses on utilizing mobile devices to reach target customers. Through this marketing technique, companies create optimized content for smart phones, tablets and other mobile devices with the goal of engaging users when they are searching or already participating in activities from their mobile device. In recent years, mobile usage has been steadily increasing, making it essential for businesses to keep up and capitalize on new technology by incorporating various strategies within their broader marketing plan. Through thoughtful deployment of appealing messages, innovative visuals and effective calls-to-action, businesses can increase the effectiveness ratio of this type of advertising. It is important to understand the nuances involved in creating successful campaigns that have a greater value than just a monetary cost. Start-ups or Business owners especially should consider taking advantage of this increasingly relevant tactic for success in today’s market.
With mobile devices becoming ubiquitous, it’s no wonder that more than 90% of the world is now connected by phone and an impressive 86.41% has access to a smartphone! Internet usage on mobile devices across global regions continues to skyrocket, with over 70%, and even up towards 90%, accessing the web in some places. With so much potential available through mobile marketing, the question is no longer whether to do it – but how best to go about leveraging those opportunities? Do you have a plan in place ready to capitalize on these powerful tools? Its time get started!
If you’re ready to get started on building a great mobile marketing strategy, keep reading and see how these tips can help take your business to new heights!
1. Optimize Your Website for Mobile & Go Responsive
Don’t get left in the dust – it’s time to level up your online presence and make sure you’re optimized for mobile! Your website, marketing content, and ads need a refresh that takes into account how users are now viewing them on their phones. Upgrade from ‘mobile friendly’ to highly responsive designs; ensure fast loading times no matter where people view your site so they don’t miss out on what you have to offer!
Responsive website design is essential for businesses that want to reach the mobile market. This type of web design uses flexible grids for page layout and media queries to automatically adjust content for various screen sizes. By using responsive design, websites are able to display different versions of their content, depending on the width of the customer’s device. This ensures viewers have an optimal experience no matter what type of device they are using. Responsive website design eliminates the need to create multiple versions of a website or application in order to make them compatible with different devices, which can save time and money. Every business should seriously consider implementing a responsive website design in order to improve their mobile presence, increase traffic, and ensure all visitors get the best experience possible.
2. Website and content optimized for mobile
Having your website and content optimized for mobile devices is no longer a luxury, it’s a must. Mobile users are growing at an amazing rate and in order to reach your target audience you must ensure your website content not only looks great on mobile devices but that the text can easily be read. Objectives such as easy navigation, short paragraph lengths and succinct titles should be utilized to create an enjoyable experience for mobile visitors. Copywriting should take into account specialized features of the device including autocomplete and text prediction helping make their experience even more effortless. Building an engaging mobile-friendly presence is key to any successful digital strategy today!
- It should resize and reformat itself automatically to adjust to different screen sizes.
- Use large, easy-to-read fonts. Mobile users shouldn’t have to zoom in order to read your content.
- By adding subtitles to your videos, you can ensure that everyone will understand your message – no matter if the sound is on or off.
- Avoid Flash animations or videos. Not all mobile devices can render Flash properly, so you may want to consider using HTML5 instead.
- Optimize images for fast loading times. This means compressing them and using appropriate file formats (such as JPEG for photos and PNG for graphics).
3. SMS/ Text message
SMS-based promotions and text blasts are cost effective, reaching almost everyone they’re sent to! With almost all of these messages being read within 3 minutes and nearly 100% opened in 20 minutes, they’re the ideal way to quickly build urgency around time-sensitive offers with such terrific reachability and success rates, it’s no wonder why so many businesses have adopted this approach as their go-to promotion system.
Utilizing text message marketing as part of your mobile marketing strategy is a great investment for any business. Text message marketing allows you to instantly reach thousands of potential customers or clients with one simple text. You can send messages about new products and services, promotional deals and discounts, customer service information, contests and giveaways, seasonal advertising campaigns, and so much more! With SMS/Text Message Marketing, businesses have the ability to personalize their content based on customer data in order to target specific audiences. To providing valuable communication to your customer base, text message marketing has a high response rate due to its immediate nature and simplified call-to-action. Businesses are able to track individual responses with ease thanks to the software tracking capabilities that accompany most text message marketing services.
4. Paid Social Media Ads
With the right Paid Social Media Ads, mobile marketing campaigns have the potential to generate simultaneous increases in revenue and brand recognition. Paid Social Media Ads can also provide valuable insight into consumer behaviours, allowing marketers to gain an understanding of their audiences’ motivations, interests and preferences. Furthermore, deploying Paid Social Media Ads enables businesses to target customers at a local level, drive website traffic, increase user engagement and measure outcomes more accurately than traditional advertising methods. All in all, it is clear to see why a well-thought-out mobile marketing strategy featuring Paid Social Media Ads is often the wisest choice for businesses wanting to grow quickly.
5. Include opt-in and opt-out forms
An effective mobile marketing strategy should include opt-in and opt-out forms. Opt-in forms are a great way to start a conversation with your target audience, and allow them the opportunity to subscribe to your campaigns. These forms can request essential information such as names, emails, and phone numbers so that you can build your contact list. On the other hand, an opt-out form has the same objective of an opt-in form but in reverse – allowing customers the opportunity to unsubscribe from campaigns at their own discretion. This helps keep all communications transparent and avoid premature cancellations by customers. Furthermore, it is important to make these forms easy to find on your website or app store page and use straightforward language so potential subscribers know exactly what offering they are agreeing to. Keeping these forms simple yet informative will aid in implementing an effective mobile marketing strategy for any business.
6. Combination of GIFs and video content
Many businesses are discovering how effective the combination of GIFs and video content can be when it comes to creating a successful mobile marketing strategy. GIFs caught the attention of users quickly because they’re eye-catching, and can be used to navigate through information effortlessly. Meanwhile, video content has become an essential part of a company’s mobile presence as consumers prefer video for learning about products. With this powerful combination, marketers are now able to reach more customers than ever before in a way that is both visually appealing and informative. The result? A more effective branding campaign and higher chances of selling products online.
7. Location-based marketing strategies through powerful mobile techniques
Companies can leverage their location-based marketing strategies through powerful mobile techniques like geofencing, targeting potential customers with pinpoint accuracy and tapping into the power of geographical relevance.
Location-based marketing is becoming increasingly popular as an effective way to target potential customers. Location-based technology, such as GPS tracking and geofencing, provides advertisers with opportunities to send out marketing messages at the most appropriate time and place for their target audience. Through this targeted approach, marketers can be creative in their strategies by delivering promotions specifically tailored to individual customers or groups, allowing businesses to deliver a more customized experience and build loyalty. Location-based marketing strategies allow businesses access to valuable aggregate data based on the customer’s physical whereabouts so that they can use the information to further refine their campaigns and tap into new growth opportunities. By utilizing location-based marketing tactics effectively alongside other mobile marketing strategies, businesses of all sizes have an opportunity to increase their reach and create connections with customers on a deeper level than ever before.
8. Use push notifications
Push notifications are a powerful tool for any mobile marketing strategy. For starters, they offer great reach reaching users both in and out of the app and spanning multiple platforms. They also provide tremendous flexibility for timing, ensuring that users receive content at the most opportune moment for maximum impact. Best of all, push notifications have been proven to have positive effects on engagement and retention, allowing companies to build long-term relationships with their customers through direct communication. As such, integrating push notifications into your mobile marketing strategy is essential if you want to maximize your business growth potential.
9. In-app support
In-app support is an important part of this process as it can create a level of immediacy that may not be achievable with more traditional forms of communication. When a customer has a question or problem, having access to live chat while they are still in your app gives them the opportunity to resolve their issue quickly and without hassle. This helps keep customers engaged and satisfied with the overall experience, as well as creating repeat buyers in the future. So if you’re looking to improve customer experience within your mobile marketing strategy, investing in in-app support solutions – such as live chat – can go a long way towards success!
10. Gain Advantage with Personalized Mobile Marketing
Personalized mobile marketing campaigns are proving to be a powerful tool for businesses, allowing them to communicate quickly and effectively with their target consumers. The ability to customize messages according to each individual’s needs and wants adds an extra level of engagement that has been unheard of in traditional marketing. With the right software and processes in place, companies can deliver personalized content on any device connected to the internet, giving customers personalized experiences that build loyalty and foster trust. Companies should not overlook this valuable asset when considering how they can most effectively reach their customers in today’s digital age.
If you follow these Ten simple steps, you’ll be well on your way to developing a successful mobile marketing strategy that will help you achieve your business goals. Just remember to keep your audience in mind at all times and create content that is compelling and engaging. And don’t forget to promote your mobile marketing campaign through advertising and word of mouth. With a little bit of effort, you can reach a whole new group of potential customers.
