As a business owner, you know that marketing is essential to growing your company. But what kind of marketing is best for your business? You may be considering traditional marketing methods like television or print ads. However, you should also consider the benefits of mobile marketing.
Nowadays, it’s hard to find someone without a smartphone in their hands. It is no secret that we are addicted – the average user checks their device 63 times a day and spends over two hours of daily screen time!
Marketers should pay attention: having an effective mobile marketing strategy can bring many advantages for your business. But what exactly can you gain by adopting this approach? Here’s 11 powerful benefits which demonstrate why mobile marketing shouldn’t be ignored
1. Personalization
Mobile personalization has become a powerful tool for mobile marketers to reach their customers. Mobile personalization allows businesses to tailor content and messages to specific customer preferences and needs. This helps marketers form relationships with customers by sending them personalized messages that reflect the tastes and preferences of each individual customer.
Customers respond positively to being acknowledged as an individual, resulting in higher engagement rates for companies utilizing mobile personalization strategies. Marketers can select from a variety of technologies such as location-based marketing, profile segmentation, device profiling, and behavioral targeting to create personalized experiences for their customers. Mobile personalization has opened up exciting possibilities for creating more meaningful connections with customers on a much more intimate level than ever before.
An in-depth survey by a leading digital marketing and analytics agency uncovered an overwhelming majority of consumers who desire content and advertisements catered to their individual interests with mobile marketing standing out as the clear champion for delivering just that.
2. Accept instant and real-time transactions
For companies looking to maximize their marketing efforts and build stronger customer relationships, mobile marketing is a no-brainer. Not only does it allow them to better target their customers, but it also offers many other benefits such as the ability to accept instant and real-time transactions.
This allows businesses to quickly process payments and complete transactions without having to wait for customers’ credit card details or run through lengthy checkout procedures. It also ensures that customers can pay for products quickly, adding convenience which is key in this era of online shopping. Indeed, the benefit of instant and real-time transactions offered by mobile marketing make it an attractive option for any business looking to sell its products or services more efficiently.
3. Location based
Mobile marketing is an ever-evolving strategy to reach potential customers in a more interactive way. One of its most powerful techniques is location-based targeting, which allows businesses to send relevant messages to their customers when they are nearby.
This strengthens the user’s relationship with a brand by delivering ads at the right time and place. For example, if a person is near a physical store location, he or she may receive an update showcasing new products or special discounts available during his or her current visit. Location-based targeting offers a highly efficient way for businesses to target their ideal audiences and drive conversions.
4. Immediacy
One of the key benefits of this marketing method is immediacy. Messages are sent straight to the customer’s device, which means that they can receive up-to-date information about a product or business quickly. This helps target customers and grow brands in an efficient manner, as the company doesn’t need to wait for customers to find out by other means.
Furthermore, mobile marketing enables companies to target customers at specific times and locations, which increases the likelihood that those messages will be received and acted upon. With this in mind, leveraging the immediacy offered by mobile marketing is a great way to ensure that your message will be seen by your desired audience at precisely the right moment.
Be the first to know what’s going on in the world and an app can quickly deliver relevant, up-to-date news. Or get ready for a surprise a retail store could be hosting a special one day only sale.
5. Omnichannel
Mobile marketing is revolutionizing the way that companies reach out to their customers and promote their products or services. One of its biggest advantages is omnichannel reach, meaning that businesses can reach their customers on multiple platforms from a single unified location.
This helps them to get their message across more effectively, amplify their core values, and ultimately drive traffic and sales – something that would be much harder to do without mobile marketing. Furthermore, it also helps to ensure a consistent customer experience regardless of where they encounter the company’s advertising or promotional material.
6. Social Media
Social media has taken over the world with a growing user count of 3.5 billion and collective daily usage of 145 minutes, it’s safe to say that its impact is immense. What’s even more fascinating is that most users are logging into their accounts through smartphones.
Harnessing the power of social media is one of the greatest benefits that mobile marketing can offer a business. It allows businesses to build an active, engaged community around what they do, giving customers an instant and direct line of communication with the company.
Through using platforms like Twitter, Facebook, Instagram and LinkedIn, businesses can share their brand messaging with customers in real-time and communicate with them directly – building relationships through genuine dialogue. This allows companies to develop a deeper understanding of their target audience, what they want and how they want it – making sure that any mobile marketing strategy is tailored right down to the details.
7. Search engine rankings
One of its great advantages is how it can improve your search engine rankings. Mobile optimization helps websites rank higher on mobile searches than their desktop versions while offering an optimal user experience. It’s no surprise that search engines reward websites that are tailored for smartphone or tablet use with improved visibility.
As a result, users find what they’re looking for more quickly, making search engines happier. This means if your website is optimized for mobiles and tablets, Google will give you a better ranking over other non-mobile friendly websites.
8. Virality and shareability
What could be better than having your message seen by more potential customers than ever before? That is the power of mobile marketing.
One of its greatest advantages is its virality and shareability. For example, when one customer passes on a promotion they find valuable to their friends, or shares a coupon or content through social media, you’ve started your own viral marketing campaign! Furthermore, mobile devices make it easy to quickly spread brand awareness to large groups of people in an instant, making even the most limited budget stretch round the world faster than ever. Mobile marketing has benefits that no other type of advertising can match.
9. Track and analyze
One of the most beneficial aspects of mobile marketing is the ability to track and analyze customer behavior. This can be particularly useful for optimizing campaigns and advertising performance, as well as getting a better understanding of target audiences.
Having access to real-time analytics can help enhance customer experience and streamline operations. With tracking and analytics, businesses can strive to reach their customers in more meaningful ways through mobile marketing strategies.
10. Cost-effective
Mobile marketing offers immense cost-effectiveness to businesses compared to traditional forms of advertising. It eliminates the high costs of printing materials and mailing out promotions instead, all campaigns can be designed and deployed through a single platform.
Not only is this approach easier on the budget, but it also enables target audiences to instantly receive messages from companies. Retargeting campaigns allow companies to dynamically reach potential customers in order to deliver highly customized messages that are guaranteed to convert at higher rates than common advertisements.
That makes mobile marketing an incredibly effective and efficient way for businesses to increase their profits without spending a lot of money.
11. Staying ahead
Staying ahead of the competition can be difficult in this constantly changing digital landscape, but mobile marketing offers businesses an invaluable advantage.
With the ability to easily access customers through apps, text messages, and email notifications, companies can remain on the cutting edge of their industry by quickly deploying new campaigns and offers.
Furthermore, being able to track data and analyse customer behaviour will enable businesses to consistently refine their products and services to meet customer needs while maintaining a competitive edge. Mobile marketing gives companies an opportunity to stay one step ahead of their rivals while providing customers with greater relevance and convenience.
Conclusion
Mobile phones and tablets, two pieces of technology that were practically unheard of a few decades ago, are now essential for almost every consumer out there. The importance of these devices is destined to grow over the years, and those marketers who are quick to develop mobile-specific strategies will be in a prime position to capitalize on this opportunity.Thanks to current advancements the range of tasks that can be completed through mobile devices has only increased – from simple online shopping transactions to complex virtual reality environments.
Many hypothesize that new technologies such as blockchain and 5G advancements will eventually open up even more possibilities; marketers with their feet firmly planted in the mobile market will have an advantage when that time arrives.
